Client: “Jason, what’s the best exercise to get a six pack for summer?”
Jason: “Do lunges into the kitchen, snatch the box of Coco-Puffs out of the cupboard and then tricep-press it into the trash can.”
If I had a nickel for every time someone asked me that question, I would be writing this blog from the cabin of my G5. The cover of every single fitness magazine purports to have the “Answer to your tight, toned midsection” on page 73. Crunches, side bends, the infamous Ab-Lounger, along with all of the rest of the ridiculous exercises that are claimed to magically squeeze the fat off of your core, are outstanding examples of the brilliant psychology of popular media at work. Those brilliant advertisers know exactly what the common consumer is looking for and with the help of a contest ready model and few key words, they lure you into buying the newest issue of “Muscular Mythology Monthly.”
The very nature of being human is to subconsciously seek the path of least resistance. Everyone wants the quick fix, the easy way out and it isn’t because they are... read more here
Jason: “Do lunges into the kitchen, snatch the box of Coco-Puffs out of the cupboard and then tricep-press it into the trash can.”
If I had a nickel for every time someone asked me that question, I would be writing this blog from the cabin of my G5. The cover of every single fitness magazine purports to have the “Answer to your tight, toned midsection” on page 73. Crunches, side bends, the infamous Ab-Lounger, along with all of the rest of the ridiculous exercises that are claimed to magically squeeze the fat off of your core, are outstanding examples of the brilliant psychology of popular media at work. Those brilliant advertisers know exactly what the common consumer is looking for and with the help of a contest ready model and few key words, they lure you into buying the newest issue of “Muscular Mythology Monthly.”
The very nature of being human is to subconsciously seek the path of least resistance. Everyone wants the quick fix, the easy way out and it isn’t because they are... read more here
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